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Friday, March 18, 2011

The Transition Into Mainstream - Tiësto and EDM

Like it or not, Tijs Michiel Verwest, better known as Tiësto, is the face of EDM.  That is not to say he is the best, most creative, most sought after DJ/Producer today, but it is what it is.  He is the man.  His staying power and global appeal is testament to hard work, dedication to the game, and an uncanny ability to be versatile, i.e. pragmatic.  Some would criticize his "chameleon like" style as sell out behavior.  I for one do not think this is so.  Don't blame the man for having a finger on the pulse of dance music.  Don't chastise him for running with it.  Break it down for me DJ.  

If one looks a little closer, one can certainly spot a parallel between Tiësto's evolution as an artist, and that of EDM (electronic dance music).  In the late 90's Trance music ruled the underground.  It was the sound.  Your asshole brother's "get down."  Nowadays we see the rise of Haus music and its infusion with Hip-Hop - David Guetta et al. refer to the genre as Electro-Hop.  Tiësto put his mack down on the genre and did so proper.  Make no mistake, "Feel It" a collaboration with Sean Kingston, Flo Rida, and Three Six Mafia, lit up the clubs from Bangkok to Montauk.  Mama drop it like it's hot.  






When analyzing the entire dance scene, EDM's transition from a heavily trance focused genre to a house-centric one is fascinating, and yet, pragmatic.  It is safe to assume that Trance music is still making considerable noise, e.g. Sander van Doorn is certainly doing his thing.  But much like Tiësto's career, EDM's rise to the mainstream is a direct result of a willingness and general interest in bending musical and cultural genres.  Enter the new breed.  Along with a reborn Tiësto 2.0, David Guetta, Afrojack, Benny Benassi, Steve Aoki, Laidback Luke, and Swedish House Mafia have put one collective SMACK DOWN on the face of today's music.  And make no mistake, Tiësto's got his finger on the pulse of it all.  


Check out Tiësto's Club Life = Musical Freedom Dutch Weekly radio show @ http://musicalfreedom.nl/.  Better yet, check out Tiësto live as he embarks on his U.S. tour.  
http://www.tiesto.com/schedule

2 comments:

  1. you definitely cant deny that tiesto's got it on wrap. there are people pushing for that top spot but tiesto's always gonna be tiesto. btw... its Sunny :) loving the blog sir.

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  2. well, whatever is driving him forward certainly has nothing to do with money - he's got it, nothing to do with fame - he's on it, nothing to do with traveling the world - he's done it... :)

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